Optimizing Longevity with PNOĒ’s Metabolic Rate Measurement Device at Optimize U

Background

Optimize U is a nationwide franchise specializing in hormone optimization, athletic recovery, and longevity-focused treatments. Co-founded by Jerry Smith and Joshua Hudson, the company has grown from 15 to 33 active clinical sites across the United States within a year. The implementation of a clinical-grade metabolic rate measurement device became essential for tracking physiological changes with precision.

With a primary focus on hormone therapy for men and women, Optimize U integrates cutting-edge recovery therapies such as cryotherapy, infrared sauna, compression therapy, red light therapy, and metabolic testing. Their core philosophy revolves around preventative medicine, data-driven decision-making, and patient education.

Challenge

Optimize U sought to:

Enhance patient engagement and retention by providing quantifiable metrics for progress.
Integrate objective metabolic tracking into their programs for hormone therapy, weight loss, and performance optimization.
Avoid metabolic dysfunction in GLP-1 weight loss programs, ensuring patients preserved lean muscle and metabolic health.
Streamline operations across multiple locations, maintaining high clinical and scientific standards.

While hormone therapy, recovery modalities, and bloodwork provided valuable insights, Optimize U lacked a functional, non-invasive assessment that could track metabolic changes in real-time and guide individualized interventions.

Solution

Optimize U integrated PNOĒ metabolic analysis across 20+ locations, utilizing it as a baseline and follow-up assessment tool. PNOĒ’s metabolic rate measurement device delivers personalized insights that improve decision-making for nutrition, training and recovery plans:

Resting Metabolic Rate (RMR): Identifies caloric needs and prevents undereating-induced metabolic slowdown in weight loss programs.
Fat vs. Carbohydrate Utilization (Respiratory Exchange Ratio – RER): Assesses mitochondrial function and helps refine nutritional plans.
Post-Exercise Recovery Metrics: Determines how effectively patients recover, helping to adjust training loads for optimal performance.
VO2 Max and Cardiorespiratory Fitness: Provides objective markers of longevity and athletic performance.

Each new patient undergoes a PNOĒ assessment upon intake, and repeat tests are conducted every 3–6 months to track progress. This gamified approach encouraged adherence, as patients actively worked toward improving their metabolic health scores.

Case Study 1: GLP-1 Therapy and Metabolic Health Preservation

A 40-year-old male patient undergoing GLP-1 therapy for weight loss experienced:

Fatigue and plateauing weight loss despite continued caloric restriction.
Declining resting metabolic rate (RMR), indicating adaptive thermogenesis.
Reduced mitochondrial efficiency, suggesting overtraining and poor recovery.

Intervention:

Adjusted caloric intake to align with metabolic needs, preventing excessive energy deficits.
Optimized training intensity based on PNOĒ’s post-exercise recovery data, avoiding overtraining.
Incorporated peptides and targeted supplementation to support mitochondrial health.

Outcome:

Restored metabolic efficiency, preventing long-term metabolic damage.
Improved energy levels, fat oxidation, and training performance.
Sustained weight loss without compromising muscle mass and overall metabolic health.

Case Study 2: Performance Optimization and Recovery Tracking

A high-performance endurance athlete sought to optimize training efficiency. Initial PNOĒ results showed:

VO2 Max was strong, but recovery metrics were suboptimal.
Metabolic flexibility was low, indicating poor fat adaptation despite endurance training.
Nutrition mismatches (excessive protein intake at the expense of fat utilization).
Clinicians found that the metabolic rate measurement device simplified diagnostics for both high-performance and general wellness populations.