Background

Cameron Yuen, a performance physical therapist specializing in strength and conditioning, operates Bespoke Treatments with locations in New York City, Seattle, and San Diego. Cameron works with major brands and organizations, offering highly personalized assessments and treatments. The practice’s ethos revolves around helping clients live better, longer, and optimizing their health through bespoke programs. One of the cornerstone tools of their success is PNOĒ, which helps bridge the gap between precise measurement and tailored interventions for a variety of client needs.

Challenge

In physical therapy, wellness, and performance training, developing accurate, individualized programs requires objective data. Cameron faced the challenge of integrating accurate metabolic and cardiovascular assessments into his practice to optimize recovery, wellness, and performance for a broad spectrum of clients—from rehabilitation patients to high-performance athletes. The difficulty was developing tailored exercise prescriptions without clear insights into a client’s baseline metabolic health and cardiovascular function.

Solution: Why PNOĒ?

PNOĒ became the solution due to its precision in measuring baseline function across cardiovascular, metabolic, and respiratory systems. Cameron utilizes PNOĒ for three key advantages:

1. Objective Measurement of Baseline Function:
   PNOĒ’s resting metabolic rate (RMR) and VO2 max tests offer precise, baseline metrics for cardiovascular, metabolic, and respiratory health, allowing for clear starting points when designing any program.
   
   
2. Tailored Exercise Prescription:
   With data from PNOĒ’s tests, Cameron can prescribe specific heart rate zones for clients based on their needs, whether they’re in rehabilitation (Zone 1), wellness (Zone 2), or performance (Zones 3–5). This precision allows for effective rehabilitation, active recovery, and targeted performance training.
   
   
3. Reliable Progress Monitoring:
   PNOĒ allows for regular retesting, ensuring that clients are progressing and adapting to their tailored programs. This objective feedback helps determine whether to adjust, progress, or regress based on the client’s response to training.

Case Study: Client Outcomes with Bespoke Treatments

• Rehabilitation Clients:
  For clients recovering from injuries, PNOĒ helps identify their Zone 1 heart rate, ensuring that rehabilitation exercises target muscle activation and blood circulation without overwhelming the body. These clients benefit from active recovery, which speeds up healing by improving blood flow and supporting muscle tissue repair.
  
  
• Wellness Clients:
  Wellness clients benefit from developing metabolic flexibility through tailored exercise prescriptions, enabling their body to effectively use both fats and carbohydrates for energy. This results in improved aerobic capacity and increased mitochondrial efficiency, allowing clients to sustain longer and more intense exercise, improve blood pressure, and reduce resting heart rate.
  
  
• Performance Clients:
  For performance-focused athletes, Cameron uses PNOĒ’s precise VO2 max and lactate threshold measurements to determine exactly when clients reach their fueling thresholds. This data allows Cameron to optimize training programs for athletes to work at peak performance levels, especially in high-intensity zones (3–5), where precision is key to maximizing endurance, strength, and recovery.

Business Impact

By integrating PNOĒ into Bespoke Treatments, Cameron has seen:

• Improved client outcomes: Clients achieve better results by training within their optimal zones, improving retention and client satisfaction.
  
  
• Increased client acquisition and retention: With objective data and measurable results, clients can see their improvements, increasing their commitment to the program and improving overall retention.
  
  
• Stronger competitive edge: Offering precision measurement with PNOĒ gives Bespoke Treatments a unique edge in a crowded market, offering clients scientifically-backed, tailored services that they can trust.

Conclusion

Through the integration of PNOĒ into Bespoke Treatments, Cameron Yuen has enhanced the precision of his practice, ensuring that every client—whether rehabilitative, wellness-focused, or performance-driven—receives a customized, data-driven approach to their health and fitness journey. PNOĒ’s ability to provide objective insights into metabolic, cardiovascular, and respiratory health has allowed Cameron to elevate his services, leading to greater client success, satisfaction, and business growth.