How PFHSC Transformed into a Longevity Clinic with PNOĒ’s Metabolic Testing
Background
Pro-Fit Health. Strength & Conditioning, co-founded by Almir Maljevic in Bosnia and Herzegovina, began as a traditional training and rehabilitation center. Initially focused on musculoskeletal issues and post-surgical rehab, the facility worked primarily with individuals recovering from injuries or improving athletic performance. However, the team recognized that musculoskeletal recovery alone was not enough to promote long-term wellness and peak performance.
They began looking into more comprehensive tools—and discovered metabolic testing for longevity clinics as the key to expanding into true preventive care. With this shift, PNOĒ’s breath analysis technology became the backbone of a data-driven transformation that would redefine their future.
The Challenge
1. Limited Diagnostic Capability
Traditional physical assessments didn’t reveal clients’ internal physiological conditions, making it hard to address root causes of performance or wellness plateaus.
2. Missed Health Opportunities
Clients often had respiratory or cardiovascular imbalances that went undetected, limiting their progress despite solid physical programming.
3. Growth Barriers
The team wanted to grow and diversify revenue without drastically increasing staff or complexity.
The Solution: Metabolic Testing and Breath Analysis Technology
By integrating PNOĒ’s breath analysis technology and full-spectrum diagnostics, PFHSC evolved into a performance and longevity facility. The introduction of metabolic testing for longevity clinics gave the team powerful, actionable data across multiple systems:
- Respiratory efficiency and oxygen use
- Cardiovascular fitness and VO2 Max data
- Metabolic flexibility and fat-burning capabilities
- Energy production and mitochondrial performance
Key Transformations Included:
- Personalized training plans based on physiological biomarkers
- Improved client education and compliance through real-time visual data
- New services like respiratory therapy, metabolic optimization, and chronic disease prevention
Results & Business Impact
1. From Rehab to Longevity
The facility tripled its client base by shifting focus from short-term rehab to long-term wellness. PFHSC is now seen as a pioneer in preventative care and functional performance in the region.
2. Hidden Health Issues Resolved
A pharmaceutical executive suffering from sleep disruption was tested via PNOĒ and found to have respiratory dysfunction. A custom breathing protocol corrected the issue, leading to his first full nights of sleep in years.
3. Early Disease Detection
A high-level athlete showed abnormal fat oxidation during testing. Follow-up bloodwork revealed early-stage liver cancer—caught before symptoms, thanks to PNOĒ’s metabolic testing.
4. Revenue & Retention Growth
- Clients stay longer due to individualized health tracking and progress benchmarks
- PFHSC now offers long-term optimization programs, not just rehab cycles
- Revenue has increased with new services and higher lifetime customer value
Expanding the Longevity Model
Building on early success, PFHSC began implementing continuous reassessment protocols using PNOĒ testing every 90 days. This allowed trainers and health professionals to fine-tune exercise programs, optimize energy expenditure, and update dietary recommendations in real time. The ability to measure and track VO2 Max, respiratory rate, and fat oxidation patterns became key for preventing overtraining and ensuring clients were training within their optimal heart rate zones.
Furthermore, PFHSC used this data to support medical referrals. When abnormalities in breathing patterns or metabolic inefficiencies were flagged, clients could be referred for clinical evaluation—making the center a true partner in integrated healthcare. This collaboration between fitness and medical disciplines also opened the door to partnerships with physical therapists, nutritionists, and local physicians, increasing the clinic’s referral base and brand authority.
Community Reach and Education
To grow awareness, PFHSC began hosting metabolic education workshops for clients and local practitioners. These sessions demystified concepts like RMR, VO2 Max, and metabolic flexibility, making them accessible to a broader audience. By sharing real case studies and test results, they established credibility and built stronger patient relationships, boosting word-of-mouth referrals.
Conclusion
PFHSC’s transformation into a longevity clinic showcases the power of metabolic testing when combined with breath analysis technology. By using data to drive decisions, the clinic has expanded its impact, helped clients catch hidden health risks, and scaled its services sustainably.
Maljevic’s success story proves how a focused investment in personalized, preventative diagnostics can evolve any training center into a modern wellness clinic—rooted in science and powered by PNOĒ.
