Background

Pro-Fit Health. Strength & Conditioning, co-founded by Almir Maljevic in Bosnia and Herzegovina, started as a traditional training and rehabilitation center. Initially focused on musculoskeletal issues, functional training, and post-surgical rehab, the facility worked primarily with individuals recovering from injuries or looking to improve athletic performance.

Despite success in this niche, Almir and his team recognized the limitations of conventional training methods. They saw firsthand that addressing only musculoskeletal health was insufficient for long-term performance and wellness. This realization led them to explore ways to integrate metabolic, respiratory, and cardiovascular insights into their approach.

The Challenge

1. Limited Diagnostic Capability – The facility relied on traditional assessments that did not provide a deep understanding of clients’ physiological states. This resulted in generalized training plans with no ability to target underlying systemic imbalances.
2. Missed Opportunities in Client Care – Many clients had metabolic, respiratory, or cardiovascular issues that were overlooked due to a lack of advanced assessment tools. Without precise insights, the facility couldn’t address these concerns effectively.
3. Business Growth Limitations – The clinic sought ways to attract a wider audience, improve retention, and increase service offerings without significantly increasing operational complexity.

The Solution

Incorporating PNOĒ’s metabolic analysis system provided the facility with data-driven insights that transformed its approach to client assessment and care. The facility transitioned from a traditional rehab and training center into a longevity-focused clinic by:

• Using Breath Analysis to Expand Diagnostics – PNOĒ allowed them to assess not only musculoskeletal health but also respiratory efficiency, cardiovascular fitness, metabolic flexibility, and energy production.
• Implementing Targeted Interventions – Clients received individualized training and recovery protocols based on their specific physiological limitations, increasing success rates.
• Enhancing Client Education & Engagement – Clients could visualize their own data, improving understanding and compliance with personalized training and health recommendations.
• Expanding Service Offerings – The facility introduced respiratory therapy, metabolic optimization programs, and holistic training models, increasing revenue opportunities.

Results & Business Impact

1. From Rehab Facility to Longevity Clinic

• By shifting from a musculoskeletal focus to a full-spectrum longevity model, the facility tripled its client base, now attracting individuals seeking performance optimization, metabolic health improvements, and chronic disease prevention.
• The facility is now recognized as a regional leader in holistic health, often referred to as the “go-to clinic for unsolvable health problems.”

2. Uncovering Hidden Health Issues: A Case of Respiratory Dysfunction

• A pharmaceutical executive experiencing persistent back pain and disrupted sleep was assessed using PNOĒ.
• The test revealed severe respiratory dysfunction, impacting his cardiovascular function and contributing to musculoskeletal imbalances.
• A customized respiratory physical therapy program was implemented, incorporating diaphragm training, inspiratory muscle strengthening, and vascularization techniques.
• Within days, the client reported full nights of uninterrupted sleep for the first time in years, demonstrating how targeted intervention can transform quality of life.

3. Early Detection of Disease: Cancer Diagnosis through Metabolic Testing

• A high-performing athlete training six days a week sought PNOĒ testing due to unexplained performance stagnation.
• The test flagged abnormal fat-burning efficiency and sluggish metabolism, prompting further medical investigation.
• Bloodwork revealed elevated liver markers, leading to an early-stage cancer diagnosis.
• Because of early detection, the client was able to begin treatment immediately, increasing the likelihood of a successful outcome.

4. Increasing Client Retention & Business Growth

• Clients are now staying in programs for longer durations due to personalized health insights and tangible progress tracking.
• The facility has added multiple revenue streams, including respiratory therapy, metabolic optimization, and longevity-focused interventions, making it more financially sustainable.
• Clients who previously focused on short-term rehab now transition into long-term optimization plans, significantly increasing lifetime customer value.

Conclusion

By integrating PNOĒ’s metabolic analysis, Pro-Fit Health. Strength & Conditioning has transcended the limitations of traditional rehab and training, evolving into a true longevity clinic. The shift from guesswork to data-driven assessments has resulted in higher client success rates, increased retention, and new business opportunities.

With a proven track record in uncovering hidden health issues, enhancing client outcomes, and expanding services, Maljevic’s facility stands as a model for how training centers can successfully transition into cutting-edge longevity clinics using PNOĒ’s ecosystem.